When the right people find your profile, they are going to see an established, confident nonprofit that believes in its mission and puts care into its communications. Those people become your people—your cheerleaders, your advocates, and your base. Here's your guide to creating social media images that make people stop scrolling—or stay on your page when they find you—engage with your content and share your posts for maximum impact.

A one-size-fits-all approach to content strategy doesn't fit most nonprofit organizations. While traditional content pillars work seamlessly for retail or commercial brands, nonprofits require a different playbook. But that doesn’t mean planning has to be hard. In this post, we’ll reimagine content pillars for nonprofits and introduce some key principles when planning and designing for nonprofit social media

Social media platforms serve as dynamic canvases for sharing stories that resonate, but without a clear understanding of what your audience responds to, your posts can land with a disappointing thud. Don’t let that be you!

Anyone who’s taken a formal art class at some point learned the Rule of Thirds. Instructors usually recommend embracing this rule to achieve “harmony” or “visual impact” in your design project. I recommend it to nonprofit designers because in the words of the celebrated watercolor artist, and my friend, Margaret Godfrey: “Symmetry is boring.”