When the right people find your profile, they are going to see an established, confident nonprofit that believes in its mission and puts care into its communications. Those people become your people—your cheerleaders, your advocates, and your base. Here's your guide to creating social media images that make people stop scrolling—or stay on your page when they find you—engage with your content and share your posts for maximum impact.

Our clients at Square Lightning discover quickly that typography selection is almost a sacred art around here. We see it as a practice, not a preference. Sure, we might have our favorite typefaces, but a font we think is cool or pretty might actually detract from the impact of a design.

Design thinking is a mindset that places the user and their needs at the core of the creative process. It involves empathy, ideation, iteration, and prototyping, ensuring that every design decision aligns with a larger purpose.

Applying the black-and-white test can actually enhance your application of color once you get to that stage.