Our clients at Square Lightning discover quickly that typography selection is almost a sacred art around here. We see it as a practice, not a preference. Sure, we might have our favorite typefaces, but a font we think is cool or pretty might actually detract from the impact of a design.

Design thinking is a mindset that places the user and their needs at the core of the creative process. It involves empathy, ideation, iteration, and prototyping, ensuring that every design decision aligns with a larger purpose.