Our clients at Square Lightning discover quickly that typography selection is almost a sacred art around here. We see it as a practice, not a preference. Sure, we might have our favorite typefaces, but a font we think is cool or pretty might actually detract from the impact of a design.

Design thinking is a mindset that places the user and their needs at the core of the creative process. It involves empathy, ideation, iteration, and prototyping, ensuring that every design decision aligns with a larger purpose.

Applying the black-and-white test can actually enhance your application of color once you get to that stage.

Paper prototyping can be a game-changer in the swiftly evolving world of nonprofit design, where digital trends shift almost as quickly as our political landscape.