Does this sound familiar?
“I Know I Need a Social Media Strategy, But I Have NO Idea Where to Start.”
Stop scrambling to post, cursing the algorithm, and cringing when you see your analytics (or, worse, not looking at them at all).
Instead…
Let our team of veteran nonprofit communicators create a bespoke, year-long content calendar that speaks to your issues, inspires your audience, and furthers your strategic goals.
Let our award-winning designers create a library of scroll-stopping, branded templates that instantly upgrade your feed to look more polished and professional (and save you time for years to come).
Launch your brand-new social media strategy in under 14 days.
Social Media Spark is For You If…
✔︎ You’re a nonprofit social media manager who also does four other jobs (comms, development, email marketing…)
✔︎ You live with the nagging feeling that posting more intentionally would boost visibility and support…but who has time?
✔︎ Your in-house designer (aka Canva) just isn’t performing.
✔︎ You’ve tried DIY, off-the-shelf content calendars and gotten crickets.
If you’ve struggled to post consistently, write engaging captions, or design posts that stand out, you are NOT alone, and it is NOT your fault.
The reality is large nonprofits have a large reach because…
They have entire teams who focus solely on writing content and designing graphics.
They have C-suite strategy experts who create messaging guides for them.
They have big budgets and put serious money behind their campaigns.
Your small org may not have all these resources—but you can still boost donor support and community engagement with Social Media Spark!
Social Media Spark is a done-for-you solution created by specialists who know the unique demands and challenges of nonprofit social media.
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1. Mission Alignment
Everything you post should make it clear who you are and what you care about as an organization, while still offering value to your audience.
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2. Message Amplification
Teaching the world about your topic and helping shape the narrative is a key responsibility of any communications professional.
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3. Audience Activation
Do you want your audience to donate? Sign a petition? Talk to their neighbors? Vote? Your posts should inspire action.
A successful social media strategy should get you these results without spending hours writing captions and creating graphics. That’s where we come in.
So, What Is Social Media Spark, Exactly?
✔︎ Social Media Spark is a bespoke strategy solution for small nonprofit teams delivering big messages online.
✔︎ Our award-winning designers and copywriters work with you to create a plan specifically tailored to grow nonprofit engagement and impact.
✔︎ No staff? No problem. Our done-for-you templates and content calendar take the guesswork out of posting—without sacrificing your mission or your unique voice.
✔︎ We set our flat-fee pricing with nonprofit budgets in mind.
Give us 14 days, and we’ll take the stress of social media off your plate for good.
Natasha Walker, CAP, Director of Development and Communications, Ellis Marsalis Center for Music
“Square Lightning crafted an exceptionally thoughtful content calendar and social media templates, enabling our small team to effortlessly engage with our existing supporters and prospective audiences.”
Nonprofit Social Media Myths and Facts
Have you heard any of these myths in your quest to fix your social media?
Social Media Myth #1
As nonprofit employees, we focus on our issues, our clients, our mission—and that’s as it should be! But the reality is, shifting public perception, inspiring action, and fundraising are all critical to the success of that mission.
Consider these statistics.
29% of online donors say that social media is the communication tool that most inspires them to give (beating out all other categories, including email, web traffic, print, and TV).
87% of donors who first donate from a social referral source make their second donation from a social referral source.
Social media drives 57% of traffic to fundraising campaign pages.
In other words, treating social media as an afterthought isn’t just a missed opportunity—it’s a barrier to success.
“Small Nonprofits Shouldn’t Invest Time and Money Into Social Media.”
Social Media Myth #2
Traditional “content pillars” were created for retail and service-based brands. Using the “inspiring quote / behind the scenes / fun fact” rotation leads to posting irrelevant or unserious content and runs the risk of breaking your followers’ trust.
Nonprofits have specialized communications goals. Social Media Spark isn’t a generic, off-the-shelf product. It is a process created by veterans of the nonprofit world. We know how to give your followers the substance they expect, attract more people who care about your issues, and—most importantly—create messaging that inspires action!
“We Just Need to Use Content Pillars.”
Social Media Myth #3
Picture this: Your boss just rocked a talk at a national conference, and one of their audience members goes on Instagram to follow your org. Once they get there, they see a hodgepodge of disjointed images and captions that don’t align with the polished presentation they just saw. Instead of becoming a cheerleader for your work, they put their phone away and move on to the next session. Blergh.
Your staff may be totally brilliant, but attracting people who care enough to engage and take action requires your profile to tell a coherent, strategic story. Too many cooks in the kitchen is a recipe for audience confusion.
“Give Access to the Whole Staff—We Can Divide and Conquer.”
Don’t waste more time on outdated beliefs and generic advice that doesn’t work for nonprofits.
Instead, let Social Media Spark upgrade your feed using our bespoke, three-phase method.
Phase 1: Discovery
Our team takes a deep dive into YOUR organization. What are your strategic priorities? What qualities and values define your institutional voice? What specific long- and short-term goals are you hoping to achieve? What do you love—or not love—about your brand?
Phase 2: Creative Sprint
Once we’ve gathered all the relevant information, we go to work—crafting custom content pillars, writing prompts, designing easy-to-edit templates, and organizing it all in a drag-and-drop system that allows you to plan ahead and stay seamlessly organized.
Phase 3: Refine & Deliver
We work closely with your team to make adjustments to ensure we’ve hit the mark. Then, we create a custom training that walks you through the whole system so you KNOW you’re set up for success!
Meet the Spark Team
Russell Estes, Principal & Creative Director
Adrienne van der Valk, Principal & Editorial Director
Cierra Brinson, Graphic Designer
Claudia Elyse, Graphic Designer
Leanne Naramore, Special Projects Coordinator